Van Cleef & Arpels: Romance, Scarcity, and Why Alhambra Keeps Working
Van Cleef & Arpels turned romance into a business model. The Alhambra clover, introduced in 1968, has only grown more desirable with each passing decade — powered by poetic brand language, genuine craft mastery, and one of luxury's most disciplined scarcity strategies. In 2026, the house proves that in jewellery, the story is everything.
May 19, 2026
