The St. Regis in 2026 — Astor's 1904 Hotel That Turned Butlers Into a Brand
The Titanic's wealthiest passenger built a hotel on Fifth Avenue in 1904 where every suite had a private telephone and a dedicated butler. A century later, the butler is still the point of the brand. We unpack the 58 St. Regis hotels in 2026, the rituals that define them, and whether they earn their rate.
Apr 11, 2026
