hotel-brand-guide
2 articlesAll articles tagged "hotel-brand-guide"
Deep DiveLuxury Hotels & Resorts
Why Capella Might Be the Most Quietly Ambitious Ultra-Luxury Hotel Brand in the World
Capella built its reputation by doing the opposite of most luxury brands: staying deliberately small, letting culture lead, and treating every property as a precious commodity. In 2026, with ambitious expansion plans, the question is whether it can keep that promise.
May 16, 2026
Deep DiveLuxury Hotels & Resorts
Why Andaz Still Feels Like the Most Interesting Lifestyle Hotel Brand Nobody Talks About Enough
Andaz tries to remove the luxury performance entirely. At its best, it feels like one of the smartest ideas in lifestyle hospitality. At its worst, it feels like a Hyatt property with exposed brick and a cocktail bar where the lobby used to be.
May 16, 2026