jewellery
4 articlesAll articles tagged "jewellery"
Tiffany & Co.: American Jewellery After the LVMH Reset
Tiffany & Co. is the most famous American jewellery house, now under LVMH ownership. The high jewellery is better than ever, the diamond expertise remains world-class, and the Blue Box still carries extraordinary emotional weight. But the brand identity reset is not yet complete, and buyers need to navigate carefully.
May 19, 2026
Van Cleef & Arpels: Romance, Scarcity, and Why Alhambra Keeps Working
Van Cleef & Arpels turned romance into a business model. The Alhambra clover, introduced in 1968, has only grown more desirable with each passing decade — powered by poetic brand language, genuine craft mastery, and one of luxury's most disciplined scarcity strategies. In 2026, the house proves that in jewellery, the story is everything.
May 19, 2026
Cartier: The Icons That Keep Compounding
Cartier is the rare luxury house where the most famous products are also the best products. The Tank, the Love, the Santos, the Trinity — icons designed decades ago that sell better today than ever. In 2026, Cartier's bet on permanence over novelty looks more contrarian and more correct with every passing year.
May 19, 2026
Bvlgari: The Jeweller That Thinks in Colour and Serpents
Bvlgari is the luxury house that starts with jewellery and works outward. Founded in Rome in 1884, the house built its identity on bold coloured gemstones, Roman architectural geometry, and the Serpenti motif. In 2026, it remains the jeweller for buyers who believe luxury should celebrate colour and Mediterranean boldness.
May 19, 2026